La Amazonas logo

designed for La Amazonas (unrealised) - 2020

The two owners of this health shop in Crystal Palace, the one ‘with all those quirky baskets’ in the window, make no mystery of their fascination with the Amazon rainforest, which is also the inspiration behind their business concept. The proposed rebranding is a modern idol of wilderness and fertility, rendered through the hard and ripped edges of a naive cut-out.